The Youthful Appeal of Designer Cotton Kurtis

If there is one ethnic garment that any Indian woman can turn to for casual wear, work over daily chores out of the home, it is the quintessential designer kurti. This garment which is a contemporary interpretation of the kameez or the kurta in a more fitted silhouette and shorter length is the ideal fusion of ethnic and contemporary fashion sensibilities. Today the kurti is fast replacing the saree or the salwar kameez as the most widely worn ethnic garment preferred by the new-age Indian women. There has been huge socio-economic change for women in India. Today more and more women are stepping out of their home to work or study and this brings about a need for ethnic garments that are easy to wear on a daily bases. Many working women especially the younger generation find the salwar kameez or salwar to be too cumbersome to wear on a daily basis and western casual dresses like denims and tees preferable. The kurti is now considered a good replacement for the t-shirt as it can be easily worn with bottoms of any kind. The kurti is also preferred over the t-shirt for its ethnic motifs, prints, design and embroidery. Read further to know more about the many reasons why the kurti is so popular.

Comfort Oriented Fabrics

The kurti was originally designed bearing in mind the comfort of working women which is why the kurti is often stitched in comfort oriented lightweight fabrics of which cotton is the most popular. Other fabrics used to manufacture kurtis are chiffon, silk, Khadi and linen. While kurtis are mostly for casual wear, some silk kurtis generally worn with Patiala salwar are embellished and embroidered for special occasions.

Embroidery and Embellishments

Most kurtis are embellished and embroidered for accentuated appeal. Common embroidery techniques used to beautify kurtis are zari, resham and zardosi while embellishments that are genrally used are lace, patch work, Swarovski crystals and semi precious stones. Cut glass and shimmer are also popular embellishments for kurtis.

Printed Kurtis

Kurtis in certain fabrics like georgette, crepe and chiffon are often printed to accentuate their appeal. The common prints used are floral and foliage motifs, ethnic motifs, geometric prints and even abstract brush stroke like prints. These kurtis are the most commonly worn kind and are preferred for every day work wear and casual wear. 

Kurti Trends

There are a wide range of trends that dictate how to wear a kurti. Read further to know more.

Kurti with Churidar Bottoms

The Kurti is often worn with churidar bottoms for that essentially ethnic look minus the hassle of carrying around a dupatta as is the case when wearing salwar kameez. 

Kurtis with Denims

Many women prefer to wear the kurtis with denims. This is mostly common among a younger generation of college going women.

Kurtis and Palazzo Trousers

The Kurti with Palazzo pants combination is very popular amongst a younger generation of women and girls and is currently trending in a big way.

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The Evolution of the Anarkali Suit into the Anarkali Gown Dress

Read about the evolution of the Anarkali suit in to the Anarkali gown dress; a contemporary ethnic trend that combines the gown silhouette with the ethnic and quintessentially Indian Anarkali.

Traditional Motif Pure Georgette Red Designer Gown

According to legend, Anarkali was a courtesan in the courts of King Akbar who made the fatal error of falling in love with the crown Prince Salim and was put to death as a form of retribution and as the last resort to counter an adamant Salim who was determined that Anarkali was bride to be. This is a legend mostly forgotten and rarely talked about as today when the word Anarkali is used, it is often a reference to the Anarkali suit which is garment that is said to have originated in the courts of Akbar and was preferred by the courtesans of those times. Today the Anarkali suit has come a long way from it’s scandalous and macabre legacy and is considered a popular form of ethnic wear in countries like India, Pakistan and Bangladesh. This garment is now a red carpet regular and has even evolved in to the modern Anarkali gown dress. Read further to know more.

    Yellow & Pink Color Long Gown

The Anarkali gown is a modern day interpretation of the Anarkali dress that first came to prominence when Aishwarya Rai wore an Anarkali gown dress at the 66^th Cannes Film Festival. The Anarkali gown dress is different in the sense that the top is floor length and there is no churidar pants under. The silhouette of the dress remains the same.   

The Anarkali gown dress is popular at cocktail parties, social gatherings and festive events. This dress is popular as i9t is the perfect amalgamation of the western gown silhouette and Indian design sensibilities. The Anarkali gown dress is often accentuated with embroidery and embellishments to give it an ethnic aesthetic appeal. This dress is currently trending all over the country. 

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Your Look Book for 2016: Designer Salwar Suits

2016 is another year to indulge in a wide range of fashion trends however even as we stock up on skinny jeans, graphic tees and other western wear garments, ethnic wear is always on our mind. There is a good reason for this, it is a known fact in India that western garments do not compare to the sheer creativity and craftsmanship employed to create high fashion ethnic wear. Amongst ethnic wear sarees and salwar kameez suits are the most commonly and frequently worn garments by women which is why it would be a good idea to create a look book for twenty sixteen with some of the best designer salwar kameez suits. Borrow and be inspired by the top 8 casual and occasional salwar kameez suits displayed below to help you create an ethnic look book for 2016. 

Peach and Grey Manish Malhotra Salwar Suit

Peach and Grey Manish Malhotra Salwar Suit

Late last year Kajol was spotted at an event wearing this peach and grey Manish Malhotra salwar suit. This suit is typical of what is currently trending in ethnic fashion. Lace, ultra feminine floral embroidery, sheer dupatta and high sheen grey churidar pants. This suit has it all.

Casual Wear Salwar Suit by Manish Malhotra

Many Indian women prefer the salwar suit for every day casual wear for the comfort and easy mobility it offers. This vibrant short kurti and Patiala salwar combination is a good example of great designer salwar suits for casual wear.

Ritu Kumar Festive Wear Salwar Kameez

Ritu Kumar Festive Wear Salwar Kameez

When it comes to authentic ethnic fashion, it is difficult to beat Ritu Kumar. This Varanasi weave festive salwar kameez is a good example for festive salwar kameez ensembles that should find a place in your look book for 2016. The exquisite embroidered neckline, the bright pink shades and gold embroidery truly complete this ensemble.

Ritu Kumar Casual Wear Salwar Kameez

Ritu Kumar Casual Wear Salwar Kameez

When it comes to authentic ethnic fashion, it is difficult to beat Ritu Kumar. This Varanasi weave festive salwar kameez is a good example for festive salwar kameez ensembles that should find a place in your look book for 2016. The exquisite embroidered neckline, the bright pink shades and gold embroidery truly complete this ensemble. 

Sabyasachi Stunning Black Salwar Kameez

Sabyasachi Stunning Black Salwar Kameez

If you are looking for inspiration in terms of designer salwar suits for party wear, your search ends here. This stunning black and gold Sabyasachi Mukherjee suit has all the perfect ingredients for evening wear.

Sabyasachi Casual Wear Salwar Suit

Sabyasachi Casual Wear Salwar Suit

This exquisite lace stunning red salwar kameez is a great example to add to your look book for twenty sixteen. Perfect for evening wear for casual dinners and movie dates, this ensemble is a winner.

Satya Paul Festive Wear Salwar Suits

Satya Paul Festive Wear Salwar Suits

This is a great example of festive wear designer salwar suits by Satya Paul. This high fashion short kurti and Patiala salwar combination has a youthful appeal that is unmatched. Look out for the fine balance created by the elegant beige kurti and vibrant green salwar.

Casual Wear Satya Paul Salwar Suit

Casual Wear Satya Paul Salwar Suit

This elegant cream salwar suit is a great example of subtle ethnic fashion sensibilities minus embroidery and embellishments that is so important for comfort oriented fashion when picking out every day work and casual wear outfits.

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The Much Sought After Designer Salwar Suits

In depths look in to the popularity of ethnic designer salwar suits for women.

Salwar Suit 

It’s difficult to tell what is more popular in India, the saree or the salwar suit. While large parts of India seemingly favor the saree, equally large parts of the country favor the salwar kameez. It’s important to note here though that in places that the saree has been traditionally favored, the salwar kameez is making in roads and vice versa. This article though is not about the saree versus salwar kameez but more about the popularity of the salwar kameez. The statements made above were to prove that all the debates as to which of the two garments; saree or salwar kameez is more popular, is basically a pointless debate. Read further to know more about the widespread popularity of designer salwar kameez suits and the different variations this garment is available in.

Variations of Salwar Kameez

Designer Salwar suits are available in a wide range of variations. The straight salwar suit, the Patiala salwar suit, the parallel salwar suit are just a few examples.  Each variation of the salwar kameez is a result of a number of factors. The Patiala salwar suit for example is of variation of the Salwar suit according to region as it gets its name from the Patiala region of Punjab and has spread and has gained fame in the rest of India. The straight salwar suit is a variation that came about with a need for trendy slim fit silhouette salwar suits according to contemporary style. While there is a market for contemporary style salwar suits, there is also a thriving market for traditional ethnic salwar suits. Popular designers in India insure that the salwar suit continues to thrive as a fashion forward garment in both traditional and contemporary avatars.

Popular Designers Known for their Designer Salwar Suits

Some of the popular Indian designers known to work exclusively with Indian ethnic wear and salwar suits in particular are Manish Malhotra, JJ Valaya, Satya Paul and Sabyasachi. These designers are known to create salwar suits that are sought after and favored by film stars and celebrities. Many of these designers even design costumes in Bollywood movies. Manish Malhotra is typically known for his bright and vibrant color palette while JJ Valaya is known for larger than life ethnic creations. Sabyasachi is popular for his rustic and purely traditional ethnic creations.

Fabrics

Designer salwar suits are made from a wide range of fabrics. Popular fabrics used to stitch salwar suits are georgette, linen, cotton and silk. Most designers prefer high sheen fabrics while designing ethnic wear. Georgette and silk are generally extremely popular. Many designers also prefer to work with indigenous fabrics like jute and linen. Crepe is also a popular option.

Embroidery and Embellishments

Most salwar kameez suits are embroidered and embellished for elevated appeal. The use of digital prints is also a common method used to beautify these garments. Crystal and stone work is also used to embellish various kinds of salwar suits. Embellishments and embroidery directly affect the value and demand for these garments.

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Bandhgala Blazers, Nehru Jackets and Party Wear Kurta for Men Online

Menswear trends for 2016 dictate a perfect balance of Indian design and western silhouettes which is sufficiently apparent in easily available bandhgala blazers, Nehru jackets and party wear kurta for men online. Ethnic wear is back with a western twist this year and online shopping is definitely the route to take to add the newest trends to your wardrobe. Read further for handy tips on buying trendy ethnic wear online. 

E-Commerce for Convenience

While sellers see a wide range of benefits from selling online, the benefits trickle down to the buyer too. This year follow fashion trends for men that include trendy ethnic garments like the party kurta, bandgala blazer and Nehru jacket with a click of mouse by purchasing ethnic wear from e-commerce websites specializing in such garments. Enjoy the convenience of having your preferred garment arrive at your doorstop and bypass all the hassles of shopping at a boutique or mall. With cash or cards while making the purchase or pay on delivery, the choice is yours and better still choose from a wide range of ethnic garments for men. Read further to know more.

Bandhgala Blazers

 Maroon Terry Rayon Readymade Jodhpuri Suit

The bandhgala blazer is the Indian version of the western blazer that is big this year for both formal and party wear. Easily available online the bandgala blazer is characterized by its mandarin collar and adds a touch of ethnic class to both casual and formal western outfits.

Nehru Jacket

Classy Royal Nehru Jacket

The Nehru jacket is characterized by its mandarin collar which gives it an ethnic look otherwise the design and silhouette is mostly western which makes it ideal for wear with western wear. It’s important to note that the Nehru jacket looks equally dapper when worn over a slim fit kurta too. It is generally stitched from fabrics like silk, jacquard and khadi and is easily available online.

Party Wear Kurta

Amafhh Black Art Silk Kurta Pyjama

This modern day variation of the Indian traditional kurta pyjama is characterized by a slim fit silhouette and a straight cut tunic. Its best to buy this party wear kurta formen online as one can choose from a full range of fabrics, colors and designs.  

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The Newest Trend for Women Indo Western Gowns for Weddings and Cocktail Parties

Indo-western gowns for weddings and cocktail parties are the newest trend for women since late 2015 that will continue to find favor in 2016.

      Traditional Motif Pure Georgette Red Designer Gown

Indian fashion designers and apparel manufacturers are constantly finding new ways to combine western silhouettes with Indian fabrics and craftsmanship and these efforts have resulted in some high fashion indo-western apparel. The indo-westerngown for weddings and cocktail parties is one such brilliant example. Favored by fashion forward women who apparently love the combination of western cuts with Indian fabrics and craftsmanship, these trendy gowns have been trending since late 2015 and will continue to find favor as party wear ensembles in 2016. Read further to know more.

      Traditional Motif Pure Georgette Red Designer Gown

Stylish Western Silhouettes

                 Vivid Black Pure Georgette Designer Gown

The specialty of the Indo-western gown is the combination of the quintessentially western silhouette with Indian design sensibilities. Let’s have a look at the silhouette before we move on to design and fabrics. Indo-western gowns for weddings and cocktail parties are characterized by western cuts much like the off-shoulder gowns, a line gowns, long trains and ultra-feminine silhouettes reminiscent of western bridal wear and international red carpet ensembles.

            Vivid Black Pure Georgette Designer Gown

Indian Craftsmanship and Fabrics

These western silhouettes are accentuated with Indian craftsmanship and fabrics. Zari, resham, zardosi are just a few prominent examples of Indian craftsmanship that are used to beautify these gowns that are ideal wedding and cocktail party wear. Essentially Indian fabrics like silk, jacquard and georgette are generally preferred fabrics for these gowns.

Fashion Forward Ensembles

These fashion forward ensembles are an innovative and stylish way to preserve Indian crafts like zari, zardosi and resham without bypassing western wear. These ensembles also insure the survival of exquisite Indian fabrics and handlooms. Stylish with the perfect combination of western and Indian sensibilities, the indo-western gown is truly the perfect ensemble for weddings, cocktail parties and festive wear. These gowns are sure to fetch you a barrage of compliments whenever you walk in to a room wearing one of these high fashion ensembles. 

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Slim Fit Kurta with Churidar Pants; The Latest Kurta Pyjama Style for Men

Follow the latest kurta pyjama styles and trends for men with the slim kurta with churidar pants; perfect for weddings, social events, parties and festive wear.

                   Beige Art Silk Readymade Kurta with Churidar

The kurta pyjama is perhaps the most widely worn men’s ethnic garments in countries like Pakistan, Bangladesh, Sri Lanka and India. In India alone there are various traditional variations of the kurta pyjama that vary from region to region. This garment is highly favored because of it’s versatility; it is worn on special events like weddings, festivals and formal events and lightweight, simple, cotton variations of this garment are also worn for casual and daily wear. The preference for this garment is apparent in all classes of society which is why the common man on the streets right up to politicians at the top wear this garment often. Designers are constantly experimenting and updating this ethnic garment to insure that its popularity doesn’t fade and the latest kurta pyjama style is the slim fit sheen fabric kurta with churidar pants. Read further to know more.

Ultra-Stylish Silhouette

The slim fitted kurta with churidar pants was highly favored in 2015 and continues to trend in 2016. This latest kurta pyjama style is preffered for its ultra-stylish silhouette. The kurta is generally slim fitted and stitched from high sheen fabrics like silk in vibrant colors while the churidar pants add to the sharp cut look. 

Versatile Wear

The beauty of this trendy ensemble is that it is very versatile. Wear this trendy ensemble as it is for a social event and expect to attract many admiring eyes, team it up with a Nehru jacket and this ensemble is perfect for wedding wear or festive wear. Younger and style conscious politicians are even opting for the slim fit bandhgala kurta pyjama for formal events like public rallies and parliament sessions. Film stars are wearing these trendy designer creations too. This ethnic ensemble is truly every where. 

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Buy Indo Westerns, Sherwani and Kurta Pajama at Amafhh

We at Amafhh treasure the opportunity to meet the demand for Indian ethnic wear in the country and abroad. While western fashions and trends have been making in roads in to India, indigenous ethnic wear is here to stay. The Indian way of life is incomplete without Indian traditional garments. Summers are incomplete without the kurta pyjama for men or trendy short kurtis for women. Winters are incomplete without bandhgala blazer and pashmina shawls, weddings and festivals are incomplete without ornate sherwanis and exquisite sarees. We at Amafhh understand that need which is why we are totally involved hands on from manufacturing Indian ethnic wear right up to e-retail. At Amafhh you shop with the experts in Indian ethnic wear.

A Comprehensive Inventory

With our user friendly features and comprehensive inventory we endeavor to bring the online shopper the best of Indian ethnic wear manufactured and marketed by Amafhh. Easy payment options, quick delivery and regular promotions and discount campaigns insure that our customers enjoy the best of ethnic wear at the best possible prices. Our clear and ever present aim is to please our customers and bring ethnic fashion to the forefront of e-retail.

Buy Indo Western High Fashion Creations at Amafhh

Amafhh Good-looking Cream Shade Benarasi Jacquard Indo-Western Sherwani

At Amafhh we understand the importance of going along with the times and catering to the latest trends which is why we manufacture and sell the best of Indo-western high fashion creations. Our indo-western sherwanis combine the best of western silhouettes with Indian design and crafts like zari, resham and zardosi embroidery. Our collection of indo-western gowns effectively combine the western gown silhouette with Indian design and craft like stone work, embroidery, zari, resham and zardosi.

Buy Salwar Kameez and Kurtis

Black Cotton Printed Kalidar Suit

We understand and cater to the needs of our female clientele with trendy, durable and comfort oriented ethnic wear like salwar kameez for work, casual and party wear. Our collection of kurtis in easy summer fabrics like cotton, linen and georgette work best for work wear and casual wear. Our high fashion anarkali suits are perfect for special occasions like weddings and festivals.

Buy Kurta Pyjama

                       Enticing Black Brocade Mens Kurta Pyjama

Amafhh effectively caters to the traditional Indian man with a wide range of kurta pyjama ensembles. Our silk kurta pyjama creations are best suited for wedding wear and festivals. Our casual kurta pyjama collection works best for your everyday outings. We understand the importance of kurta pyjama for men in India hence we insure that we stock up on essential ensembles for every kind of occasion.  

 Buy Suits and Blazer for Men

The Shawl Collar Off White Tuxedo Style Blazer

Nehru Jacket and Bandhgala blazers are some of Amafhh’s most popular creations. These trendy ethnic jackets work well for both casual and formal occasions and can even be effectively teamed up with western wear. We also stock up on the best of party wear and work wear suits and blazers for men.

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A Dapper Royal Blue Kurta Pyjama Wardrobe Essentials

A royal blue kurta pyjama is the perfect ensemble for a special event, be it a wedding reception or a festive party.

          Enticing Blue Brocade Mens Kurta Pyjama

The kurta pyjama is truly a timeless ethnic garment for men. This long button less tunic and lightweight drawstring trousers combination has been used for centuries all over India and in other parts of South Asia like Pakistan, Bangladesh, Sri Lanka and Nepal. In India alone there are so many variations of this garment that it is simply awe inspiring to see the diversity of the country reflected in its ethnic wear. The popularity of this garment also means that South Asian fashion designers are constantly experimenting with silhouettes, fabrics and colors to create the perfect ensemble. The slim fitted royal blue kurta pyjama in silk fabrics is one such example.

Blue for Masculinity

While it is common for most men to shy away from bright eye catching colors and opt for sober and earthy shades, royal blue is one color shade that effectively denotes masculinity. This is perhaps one reason why, it is widely preferred as the choice shade for uniforms for the armed forces. Blue denims, the quintessential blue shirt or T-shirt, a blue suit or a blazer are all essential items in a man’s closet so why not add the royal blue kurta pyjama to the list.

            Enticing Blue Brocade Mens Kurta Pyjama

Style it Right

A few points to remember while purchasing or styling this garment are as follows. Silk fabrics bring out the sheen and shine in rich colors like royal blue so ideally your preferred choice should be a slim fitted silk kurta pyjama in this shade. If shine and shimmer isn’t your thing and you’d much rather dress subtle, go for a khadi kurta pyjama in royal blue. If you have a toned body, it’s best to stick to a slim fit silhouette.  The pyjamas pants are best kept pristine white to match with the rich blue kurta and wear the ensemble with ethnic footwear like mojris. This trendy ensemble will insure that you look your best at all special events.

Enticing Blue Brocade Mens Kurta Pyjama

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